Studying the product in depth and understanding the business, a set of personas is created to represent the target market and analyze current user behavior.
Needs & Features
Based on this individual description of each persona, I came up with a list of needs that are translated into features that should exist & function well in the app.
Going through the app’s analytics, I was able to understand current user behavior; what users came to do, how often they could successfully finish their journey, where they quit, why…..
User Journeys & Usability Heuristics
I evaluated the app performance according to Nielsen Norman’s 10 Usability Heuristics as well as a list of user journeys; which are the tasks users are expected to perform while using AqarCircle.